The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment
Designing is a matter of concentration. You go deep into what you want to do. It's about research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted.
Design is not making beauty, beauty emerges from selection, affinities, integration, love.
It's all in how you arrange the thing... the careful balance of the design is the motion.
I strive for two things in design: simplicity and clarity. Great design is born of those things.
Design is a constant challenge to balance comfort with luxe, practical with desirable.